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The Lefsetz Letter

Why The 70s Were Better

by Bob Lefsetz

1. A & M and Island Records

Yes, in the early seventies Steve Ross consolidated Warner, Atlantic and Elektra into one company.

But not every label with hits was owned by a corporate behemoth.

Pound for pound, A&M and Island had the best records. After all, Island delivered Bob Marley to the masses. What has that boasting prick who runs J Records ever added to the culture in the last twenty five years?

Chris Blackwell and Jerry Moss were mavericks. Who believed first and foremost in music. Can you say the same about Andy Lack?

As for Warner... Steve Ross was famous for leaving his label heads alone. Whereas all we hear about today is all the corporate pressure the labels' employees are under, to deliver short term results.

2. Independent Concert Promoters

Things are different when your livelihood directly correlates with your batting average. It was about RELATIONSHIPS! Investing in new bands knowing the agent would be loyal in the future. And delivering a good experience for the customer. Meanwhile, Michael Rapino is busy managing debt.

3. Radio

Lament Lee Abrams' Superstars format, but in contrast to what we have today, Superstars was a GODSEND!

Then again, compared to what came before, Superstars was the beginning of the end. As Superstars took hold, we got corporate rock. And then disco. And then the whole thing imploded.

But before that. Before consultants ruled. When FM radio stations were religion more than profit centers, listeners were devoted and bands were broken.

You trusted the radio the way today's evangelicals trust Jesus. You tuned into the radio to find out about not only the new music, but the news that applied to you. The deejay was your friend. He played what HE wanted to, what HE thought was good. It was a skilled position. And, you could reach him and request tracks. Not only stuff on a tight playlist.

The way it is on Lee Abram's XM today, in fact. When XM reaches twenty million subscribers maybe the early seventies will return, because it's based on the same principles. NOT Mel Karmazin's principles. Not Steve Blatter's principles. But, the principle of choosing the best man for the job and letting him DO IT!

4. Vinyl

Why bother to make a warm-sounding acoustic record, it's just going to sound like shit when transferred to CD.

Forget the religion. Of placing the needle in the groove. If anybody reading thinks CDs sound as good as vinyl, they just haven't heard the latter. You know the only thing that sounds good on CD? Hip-hop. Maybe that's why it dominates the airwaves.

5. Prices

David Krebs told me that Aerosmith's accusation that he stole from them in the seventies was false. That they didn't remember that ticket prices were under ten dollars thirty years ago. Sometimes WAY under ten dollars. Even hit bands weren't canvassing the country and making the kind of money the Stones do today. Hell, the STONES didn't make that kind of money. Which may be why they're still touring today. And there were no ticket fees. No facility fees. The price was the price, and you knew it. And the cost was equivalent to two first run movies. You didn't have to pick and choose the gigs you wanted to go to as much as just decide to ATTEND! You didn't only go to see your favorites. You took chances on new acts in clubs. Music was a pastime, not an EVENT that only comes once a year, like a birthday.

And you could AFFORD multiple albums...

6. Clubs

Sure, the record companies kept them in business. But seeing someone with HUNDREDS of people instead of thousands cemented the bond.

And there was a culture of opening acts. You WANTED to see the new bands. You still believed they would be good. You weren't pissed you'd have to sit through some lame act appearing as a favor.

7. Live music

Yup, no tapes. Not until ELO in the latter seventies. You revered Yes because they could PLAY!

8. Attitude

Sure, bands still have attitude today. It's just a different kind of attitude. It's PRESS attitude. An image for a magazine, or TV. Bands back then WEREN'T ON TV, not most of them. And there was no fawning celebrity press. You could BELIEVE in the acts. You can't believe in the acts today.

9. The Acts

They wanted to be musicians. Today's acts want to be stars.

Oh, of course there are exceptions. It's just that these exceptions, who won't play along, don't get major label deals, aren't on the radio, never mind TV. And this is good for their careers, but in the seventies second level bands got more than a modicum of exposure.

10. The Culture

Video games? The secret society? The addiction? The revenue? That's the way it used to be in music, until the fat cats mainstreamed the acts, sold them out to mainstream culture.

11. Infrastructure

We were making it up as we went along. The music more important than anything. Today, music is a job. With a fat paycheck you use to purchase the perks. Used to be you were PRIVILEGED to work in the business. Today you're privileged to work at Apple Computer. In the seventies the most desirable gig was one at a record store. Just go to Tower or Best Buy today. These are the high school dropouts who can't sell electronics.

12. No Hit Mentality

All that mattered was good. It wasn't about the single, but the whole body of work. Some of the best records of all time didn't have a track released as a 45, and were never played on AM radio. Ever heard "Free Bird" on AM radio?

13. Competition

Today the goal is to sell MORE COPIES than the next guy. Back then it was to make better RECORDS!

14. Diversity

Music was presented as a whole. You could like Cat Stevens, James Taylor, Carole King AND Led Zeppelin and the Allman Brothers and nobody would bat an eyelash. After all, wasn't it all MUSIC?

15. No MTV

Overexposure kills acts. Consider this one of the Ten Commandments. Break it at your peril.

If things are as good today, how come other than the Dave Matthews Band, no new act can sell out a stadium? Sure, there are great acts. But they must be nurtured by people who CARE, about the MUSIC, not the MONEY! And they must be developed slowly. Is anybody interested in the trainwreck or police pursuit all over TV the following WEEK, never mind YEAR? Think about it...

Bob Lefsetz, Santa Monica-based industry legend, is the author of the e-mail newsletter, "The Lefsetz Letter". Famous for being beholden to no one, and speaking the truth, Lefsetz addresses the issues that are at the core of the music business: downloading, copy protection, pricing and the music itself. His intense brilliance captivates readers from Steven Tyler to Rick Nielsen to Bryan Adams to Quincy Jones to EVERYBODY who's in the music business. Never boring, always entertaining, Mr. Lefsetz's insights are fueled by his stint as an entertainment business attorney, majordomo of Sanctuary Music's American division and consultancies to major labels.

While Rhino may occasionally disagree with some of Bob's opinions, we certainly agree with his right to state them. At the bottom of each column we give you, the reader, the opportunity to respond and we encourage you to do so. We will post select comments.


LET US KNOW WHAT YOU THINK.

A word about submissions: We post what you give us, so please don't include your email address or any personal info. Your comments reach Rhino, not necessarily the writer, so don't expect a reply from them (or us, see our help section for contact info). We gather and post your submissions in batches, so do expect a short delay. And don't get bent if we edit your comments. We probably won't, but we reserve that right.


Comments:

Bob Lefsetz just made my day!

bob marley was a hippie, lester bangs was right.

That's so true!, today's music is a pale immitation of the glory of previous days, its as if music is devolving if thats even possible, but its all crumbling and the only music left that is worth listening to if from the seventies.

You are so right! The concerts were cheap. The FM radio was great. Your friends were loyal. And bell bottom jeans with platform shoes should still be the height of fasion. Im sick of hearing jokes about the 70's. For thouse that remember they were HIP. I will always remember buying a ticket for $22.00 to see Black Sabbath when they still had Ozzy. And the opening act was some small time band we had never heard of...... Van Winckel ? NO there called Van Halen . You think they'll be any good?.......WOW thouse were the days!

Tihs is so Rightous. I'm not alone in the World. This is the Reason why Tribute Bands are doing so Well. Peeps wanna see Great music being played live. and, not having to pay an arm and a leg to do so. Hopefully. XM radio can start to turn things around!

Mr. Lefsetz is dead-on right. Sadly, I am 22 and I'll never experience a time like that. What's a young man to do?

could not have said it better

Eh. There's still good music being made, it's just not on the radio. Greed will eventually overtake any infrastructure, and radio fell early; "pay for play" on the radio has been around since rock and roll.

Overall I agree with Bob about today's music scene. I love the music from the 70s. It's when I formed my passion for music. But, let's not forget all the crap in the 70s. Alot of the poop that was huge was absolutely insipid (Carpenters, Barry Manilow, etc.) and as far as all those comments about how greedy, sales driven and shallow the industry is today. It's just an evolved state of what the music industry has always been. In the "information age" it's just more in your face. In the 50s and 60s producers and agents made fortunes off of artists who never saw a nickel. African-American artists in particular were routinely exploited. And in the 70s, the seeds of the blockbuster mentality were firmly planted. Multi-platinum sales of Frampton Comes Alive and Rumours taught the industry what the market could be like. In the late 70s, Pink Floyd's Roger Waters wrote The Wall as a direct reaction to his disgust with the greed and indifference of stadium tours.

As someone who just fired up the tube amp and am listening to Humble Pie (oddly enough with Frampton on guitar!) on my turntable, it's tempting to agree entirely. That those were the good old days. In large part they were. Record for record a much better time for music than today. But there are many great bands out there who have taken a path of artistic integrity. Supergrass, Wilco, Sloan, Pernice Brothers just to name a few. Probably with no choice in the matter, they have an authentic recording career and have produced albums equal to 70s gems. Finding them today through the din over over-hyped crap is an exciting discovery. My advice is, don't listen to pop radio, don't watch MTV and don't read Rolling Stone. If you liked Humble Pie and wish there were bands like that today. Check out cross referenced websites that can take a band like Humble Pie and will you who their followers are. It's hit or miss to be sure. There is also word of mouth. Listen to people younger than you. They are not always clueless. That's how I discovered Uncle Tupelo. Now we have Son Volt and Wilco. They are still out there. If you keep the searching spirit you had in the 1970s, you'll find comrades.

first time I read it and just love it. The man really spit it out exactly the way it is. Really appreciate the opportunity to read this.

This is what I was looking for a long time. To hear somebody expressing anger towards the so called "music" indistry of today, that doesn't care about quality. Just the money and to produce "american idols" garbage.
I also feel sorry for the young people who listen to the garbage of Rap and Punk, without knowing that there is better music, music that creates emotions, atmosphere, that touches the heart and the soul. Do they know who is PinkFloyd? TheWho...LZ...TheBand...ELO...
Do they realize what they are missing ?
They are growing up with no emotions, no sense of great melodies...
Thanks, subscribing!
Zal Lazkovich




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